The Fashionistas Guide to Japanese Fashion Tribes Essay

The Fashionistas Guide to Japanese Fashion Tribes - Essay Example The essay "The Fashionistas Guide to Japanese Fashion Tribes" analyzes the Fashion Tribes in Japan. During 19th century Japan started to emulate Western fashion. The fashion market of Japan maintains its position as one f the largest across the globe and has always been changing its trends which has even given birth to street fashion by Japanese girls that indicates mixing every fashion style possible so as to give a customized look. The aspect of sales and promotion has been always a primary concern for the fashion industry of Japan. May that be through fashion parades, street fashion style, Fashionistas magazine or any other form of promotional technique Japanese teenagers have always been associated with the fashion statement of Japan. Japan in the present scenario comprises of wide array of styles of dresses that includes both the foreign as well as local labels. In certain regions that of Tokyo the hip hop style was very strongly imitated by the youth of Tokyo and they preferred to wear hip hop style dresses to the over sized clothes. One of the major styles that are still prevalent in the Japan fashion market is that of street fashion that can advertised by many young generation girls on magazines or even on fashion parades as it denotes to be more trendy and fashionable (Kaser, 2012). There are various fashion theories however the acceptance of a fashion by a market segment can be well depicted through a fashion cycle. There are various phases of the fashion cycle such as introduction.

Marketing mix elements of Starbuck and British airways Essay

Marketing mix elements of Starbuck and British airways - Essay Example The British Airways which is located London, UK provides transport services as their commodity of trade across the globe. The pricing of their services provides the customer with a choice to get what they can afford. This therefore enables them earn profits and beat competition in the market. The prices of British Airways also promote their business. This is backed up with promotional offers during Christmas. They have also expanded their persuasive communication to customers to enable them proof the existence. This airline also has an e-business which has then enabled them to access a very wide market all over the world.According to Ambler (2004), comparing Starbucks and British Airways businesses, one of their differences is that Starbucks is a product business while the British Airways is a services business. The pricing of the two businesses also differ. British Airways offers low prices for their services while Starbucks prices are relatively higher than those of their competito rs. The process of service provision used by the British Airways is that of direct access to the customers while Starbucks Corporation uses other business intermediaries to run their businesses in other countries that their coffee stores are located. Starbucks target market was university students while British market target is people from all over the world.McDonald and Keegan (2002) explain that Starbucks offers Wi-Fi to their customers while British Airways use their pricing and other online services to promote their business.