TV Dating Show

TV Dating Show – † If you are the one† Oh, My God! There are 24 beautiful and charming young female contestants standing on a stage, each atop a podium with a light panel in front. Stand on the other side of the stage is a young male contestant who looks a little bit nervous because he is trying to impress the 24 ladies to go on a date with him. Wait, what is going on? Uh†¦ , let me tell you that is a real scene from the most popular TV dating show in China, â€Å"If You are the one. This dating show was created for the career oriented men and women between the ages of 20 to 40 a platform to meet their soul ate. It was produced by Jungian Satellite Television. Unlike the traditional way of making friends, this show reflects the men and women's idea of finding love and marriage in today's world. In the show, the 24 female contestants have 4 chances to understand the male constant through his story, career, love life and comments from friends to decide if the m ale contestant is the one whom they have been waiting for by keeping the light panel on after all 4 segments.Because of its novelty, this show attracted many young people and many parents would encourage their children to audition for the show. And Just in a short time, â€Å"Are you the one† has become a popular topic at dinner table. Everyone In China knows this show, even a 5-year old child. To some extent, in â€Å"If You are the one,† the honest and daring conversations on love and personal values between male and female contestants have aroused wide public concern. Sometimes, you may get scared hearing about some surprising Ideas.For Instance, In 2011, a female contestant named Ma Nun, expressed her love view on the show by saying â€Å"I'd rather cry In a BMW than smile on a bicycle. † Immediately after she saying that, she had become an Internet sensation and all most every audience got shocked. Many people criticized her for being selfish, they called h er â€Å"Ammonite,† which means a person only loves money. However, at the same time, People who supported Ma Nun, applauded for her honesty, because not everyone can tell what they actually thing In such a big show.At that time, every Chinese hold different opinions attitudes toward this Issue. After one year, this event ended as a dating shows sensationalists. In fact, I think â€Å"If You are the one† Is not more than a dating show, It Is Like a multi-delusional mirror that reflects today's social values ND also created a buzz about people's morality. Through this dating show, we can see ourselves as one of the contestants on the show. As Earnest Hemingway said â€Å"l know only that what Is moral Is what you feel good after and what Is Immoral Is what you feel bad after. TV Dating Show By Cindy going on? Uh†¦ , let me tell you that is a real scene from the most popular TV dating popular topic at dinner table. Everyone in China knows this show, even a 5-year o ld public concern. Sometimes, you may get scared hearing about some surprising ideas. For instance, In 2011, a female contestant named Ma Nun, expressed her love view on he show by saying â€Å"I'd rather cry in a BMW than smile on a bicycle. Immediately after she saying that, she had become an internet sensation and all most every can tell what they actually thing in such a big show. At that time, every Chinese hold different opinions attitudes toward this issue. After one year, this event ended as a dating shows sensationalistic.

Analyse, compare and contrast some poems by Roger Mcgough with other related poems

Roger Mc gough is a well-known English performance poet who was born in November 9 1937. Mcgough was born in Litherland in North Liverpool a city where he is firmly associated. He was educated at the University of Hull. Currently he presents a radio programme on BBC four known as Poetry please and he records voiceover for commercial as well as performing his own poetry regularly. He writes poetry drama fiction and screen plays. He was a pop star who was in the band â€Å"scaffold†. Mcgough is a poet who relates his poem to the issues, which really affect the people directly or indirectly. The poems in the coursework are â€Å"The lesson† which is a poem, which tackles issue of Capital punishment. It is themed on teachers and students but the punishment taken over there is totally different. The next poem is about funeral blues, which is written by WH Auden. This poem is the grief of the loss of his partner and we could say that might be the inspiration to write this poem and share the grief with the rest of the world. Then we move on to stop the entire car. This is the parody of Funeral blues written by Roger Mcgough who is also writing the poem on the grief of losing the metro which went extinct after a few of years of it production and this poem is dedicated to the fans of the Metro. The next poem is Don Lockwood, which was then turned into s famous song, writes the Singing in the rain heavy. Love is abstract and there is nothing in this world that literally expresses love, but the poet of this poem has turned love into joy and that is the theme behind this poem. The title stands for itself- a man singing in the rain because he is in love. The last poem is the parody of the poem, which is known as stinging in the rain, which is written by Roger Mcgough. This poem is about tackling with global issues right now, which concerns most of the people, which is acid rain. The titles Roger Mcgough uses for his poem stands out itself. It delivers the message to the audience instantly and the audience knows what they can expect from this as no surprise is created in Roger Mcgough's creations. Titles have a dramatic effect on the capability of attracting the audience to read the poem and the titles Roger Mcgough uses are straight to the point. Let's start off with the Lesson. Roger Mc Gough. The poet has introduced a new theme for the poetry world. The theme is hard to believe in reality. The lesson is all about violence and Mcgough has taken this all the way through his poem. There are only two types of characters in this poem and they are the teacher and the students. The difference of the poem starts off from whereas in the poem the teacher is a cruel and hard minded person whereas in reality it turns to be a role model for the students. The background or the plot is that capital punishment happens in classroom. In 1980 UK corporal punishment in school was not rare and based on that Roger took it one step further and thought of having capital punishment in classroom. In this poem a lot is going on such as violence death pain humour etc. Rogher Mcgough has started off with reality as you walk in a classroom you could hear the noise of students screaming and this is how he starts off too. â€Å"Chaos ruled OK in the classroom†. The line in this describes that the students are the ruler of the classroom who has the authority. This sentence is a parody as Roger Mcgough has used this words in which he was familiar off as the words â€Å"Chaos ruled OK† was common in 1980's. Roger Mcgough through the First line he has introduced the students to the reader and the next aim was to show to the readers about the teachers as he says, â€Å"bravely teacher walked in†. This sentence shows that the teacher comes over to the classroom to take over the control and the authority back from the students. This is what happens in reality but from now the silence of the poem begins. The poet use violent language to show the intensity of the poem to the reader. He says, â€Å"Havoc wreaker ignored him†. In this section he is assigning havoc wreakers as students as they are the trouble causers. From the strong words the poet wants to show that he regained the control over the classroom. This shows that he made a vibrant start to the lesson and now he is going to teach a lesson to the children. A lesson that they will never forget. The words he used to describe them are so intense. The word â€Å"havoc wreaker† is so strong and is so exuberant that it terrifies the audience. Every lesson is based on a theme, and in this too the teacher starts off by saying the theme â€Å"The theme for today is violence†. Roger Mcgough wants to include violence everywhere he can because that is the plot for the poem. He uses many words to give the poem the pace and tone to the stanzas. Words such as throttled him then and there, garrotted the girl have the tone and energy given to it. Then he says â€Å"the one with the grotty hair† The words used here are alliteration such as â€Å"throttled† and â€Å"garrotted† as mentioned earlier. This word not only give the tone but give the punch and flow to it and keeps it at a constant flow rather than including hard words so that it would make s stop to the sentence and then continue. The mood of the poem is very scary as through reading the poem it shows several different aspects such as silence blood death and all scary things together. So through this it created the mood and atmosphere, which is negative. Roger Mcgough is spreading the seeds of violence throughout the poem. The poem says that â€Å"First come first severed†. He used dark humour to spice up the poem. The actual words were â€Å"first come first severed†. Here he created a pun of violence. He used this ironically to exaggerate things As we move on the words of his poems have got a lot of meanings in it such as taking this two sentence and comparing it. â€Å"It struck with deadly aim† and he â€Å"continued with the game†. The two sentences first of all have got a rhyme in it such as aim and game. In this he used many similes and it has very depth meaning. â€Å"The first blast cleared the back row they collapsed like rubber dinghies† This line in this section is a simile. As we look at rubber dinghies, these are the materials kids play with and Roger Mcgough compared it as collapsing which something terrible is happening from a kid's perspective and this shows a contrast. Again he uses personification in this poem such as â€Å"Silence shuffle forwards†. Again there is a contrast as in reality that silence can't shuffle forwards but Mcgough brought that to life. He uses Rhyme and rhythm for the poems and this structured the poem very well. In this poem the rhyme is organised in the second and the fourth lines of the stanzas. Such as â€Å"aim† and â€Å"game†, this gives a punch to the poem and these speeds up the line which are known as the iambic pentameter. He brought the soul into the words and that is one of the characteristics which would separate him from other poets Now as I move on to the conclusion Roger mc gough did not create this poem so that capital punishment would take place in school but to show to the world about the issues that are happening in this world. As Tom and Jerry, itchy and scratchy through violence conveyed a message it is the same what roger Mcgough is doing. He wrote this poem to show the violence to the world though a comical manner. In this poem another thought he brings is the current situation of the world where peace and calm no longer exists in the way it existed. Roger Mcgough explores the black and treacherous world out there which includes the cruelties that is happening to children. He is exploring the different levels at which some children's are being tortured in this world and this is a wake up call for the people torturing to show some humane behaviour towards them. The poem shows that the outer world is harsh and it is hard to live in this sinful world. Roger Mcgough just wrote some words into a paper but the meaning of it is endless. Now let's go to Funeral blues and stop all the cars. Roger Mcgough's titles are straight to the point and the evidence to back it up for this is the title for this poem. It is â€Å"Funeral blues†. It doesn't show to the audience on what the can expect clearly. In the poem Funeral blues the poet WH. Auden expresses his grief of the death of his lover by commanding to the people. Auden uses his imagery to convey the feeling of sadness to the world. He does this by commanding to the people. He says to the people â€Å"Stop all the cloaks† he is commanding this to the people to stop all the noises of clocks and let it remain in silence. The message also conveys that he wants the time to be stopped. This is the time his lover died and he wants to make the time still so he could enchant the precious moments. He wanted to take the time, back to the stage where his lover was alive and he wants all the imagination of them together. In the second stanza the tone he uses is the tone of despair. He says, â€Å"Let aeroplane circle overhead†. This again shows the assertiveness he brings into the poem. He is commanding in that sentence. At the first stanza he was commanding everyone to stop everything literally. By this he meant was to stop the world and now in the second stanza he wants to bring back all the noises of the aeroplane and wants to show his feelings and emotions out to the world and how much the lover meant to him and. This shows a contrast between two different thoughts. He is asking to bring back to extremities of nature. He is using the words, which is exaggerated or is hyperbole. He is asking for something, which is almost impossible One of the key element which has to be pointed out is that Roger Mcgough has structured the poem very well as the first two stanzas just show that he is commanding to the people and he wants it to be done but the real fact is no one has the time and patience to do this all. Again he commands, â€Å"Let the traffic policeman wear black cotton gloves†. These commands are not done by any of the people. They wont be doing this all because they don't know the seriousness of this or they don't feel the love given to his lover. This sentence asking the policemen to wear black cotton gloves is a sign of respect and honour giving to the body but in the real world no one is doing it. Next is when someone die you would inform the relatives and share the grief but the poet uses a different way to convey the message to the world. He says â€Å"Scribbling on the sky the message he is dead†. This sentence shows that he is doing the maximum to get peoples attention and he wants people to share his grief with the people but here is no one out there in the world who cares about the death of the lover of the poet. The first two stanzas of the poem were all about the command and to do this and that. He wanted the things he said to be done but the stanzas in the last two stanzas rather than using imperatives for it he uses a different theme and create that imagery mood over there. He describes to people that the lover was everything to him. Every second of his life he enjoyed living with his lover. He describes to people that by saying â€Å"He was my North, my south, my east and west†. The poet is saying that he was everywhere, wherever he goes his lover was with him as the poet goes â€Å"He was my working week and Sunday rest†. That describes that the poet wherever he was the lover as with him always. Then the pattern he created was different as the penultimate stanza it described all the love and emotion of the love and now to the last stanza it goes back again to commands but there is a difference he makes and it is that in the first and second stanza it is all about man made things and which is about our environment as aeroplanes policeman clocks etc but he is making a command to the nature as he says â€Å"Pack up the moon and dismantle the sun; pour away the ocean and dismantle the wood†. The grief is so heavy that he asks for the things, which is literally impossible to accomplish. This shows the intensity of romance he has towards his lover. He would do anything for his lover because the lover was so precious to him. Auden in this poem all together he created a mood which starts off very sadly as he commands to everyone to share his grief and at last a tone comes in which shows that he has given up everything. STOP ALL THE CARS This poem is the parody of funeral blues written by Roger Cough. Many people would regard parody as making the poem into a comical way but Roger Mcgough has done different. He has chosen a topic which was close to his heart and was loved my many people. He realises the pain WH Auden went through and he is writing an adapted version of it. This poem is all about taking the emotions and grief of WH Auden and brings in some of the funny thoughts of Roger and mixes them up. The poem is about the metro a car, which started its journey in 1980. This is a car, which was commonly used, but later the love towards it went down. It was a car, which was loved, by lot of people but later it had to stop its journey in 1998 because while it went through a safety check the result was terrible, as the product after the crash was just pieces of aluminium. Roger Mcgough took this idea all the way through and wrote a poem known as â€Å"Stop all the cars† which is based on funeral blues. The idea, which he wanted to convey through this poem, was that he was changing the grief and emotions of WH Auden and brought some fun into it. This poem is about metro, even though it had a terrible result people loved the car and he wrote about the performance of the car and how it went. As we go through the poem there are many similarities as the rhyme and rhythm was almost the same as in funeral Blues it starts off â€Å"stop all the clocks, cut off the telephone† but it changes into â€Å"Stop all the cars, cut off the ignition†. He brings backs the same tune but into more humorous manner. There are similarities between the poems as in funeral blues the poet says let the policemen wear black cotton gloves and it says that wear a black dress or a morning suit. He have brought the soul of funeral blues to the poem as in funeral blues it say that Let aeroplanes circle moaning overhead and it says that Let the traffic lights remain red. The world I meant by soul is that he has used imperatives in the poem and that was the soul of funeral blues. There are more similarities in this poem as in the first line in the penultimate stanza of funeral blues it says that He was my north south my east and west and it says She was my rust bucket, my tin lizzie. So this shows that Mcgough have adopted the pattern to match the structure of the poem. There are some differences in this poem as in funeral blues he composed the poem in four short stanzas but in stop all the cars it is developed into five stanzas. The poem is composed in rhyming couplets and this makes the rhythm more feel. In funeral blues the first two stanzas are about the environments and man built things but as we go to the last two it changes to nature gifts but it is different as this poem is about the bad things of the car and at the end surprise affection towards the car. As we look at the overall effect of the poem Mcgough didn't want to put this in the serious way that he hates the metro or to make the fans of metro disappointed but he wanted to just make a parody of funeral blues and that was the main reason. Metro is a treasure for him because he has taken the time and effort to make a parody for this car, which shows his dedication ad his affection towards this car. Now we move on to Singing in the rain. This is a famous song from the movie singing in the rain. The poem is about a man who enjoys the rain. He is singing and dancing in the rain. The poem from the start gives a glimpse to the reader that the poem is about happiness because of the title itself. The title is the main attraction of the poem and the poet takes this to the next level as he sings the humming â€Å"Doo-dloo-doo-doo-doo† This humming is melodious and this maintains the happiness of the poem. The poet gradually uses this happiness into love as he says â€Å"What a glorious feeling†. This symbolises that even though it is harsh weather the man is enjoying the rain because he is in love. The poet writes I am â€Å"laughing at clouds† this shows that his imagination of love is created is created in the clouds and this explains how happy he is being in love. Every film has a twist in it and the same has happened here. The poem begins with a positive vibe but as it gradually goes the tone and the feeling goes into a negative stage because of the words he use. The poet says, â€Å"Let the stormy clouds chase†. By this sentence he have taken off the all happiness atmosphere above and brought it back to normal. He has structured the rain as tears and the star as sadness is up above and stormy cloud and the ultimate outcome from it is rain. The other one is â€Å"So dark up above†. This sentence brings in harsh words â€Å"Dark†. These words take all the love and emotions from the poem away from anyone. This word happy has been use a lot in the poem and this is the background of the poem and he has stressed on it. The poet wants to show to the reader that the mans life is full of life as he writes â€Å"A life full of you†. This shows that he is in love to the extreme level Now lets move on to Stinging in the rain, which is the parody of Singing in the rain written by Roger Mcgough. He is a poet who tackled issues happening globally and some of the examples are the lesson, which tackles capital punishment. The poem also tackles serious issues, which is acid rain. He brings the intensity of the issue to the poem just by words. It similar to the lesson in many ways as there is extreme violence and touch of humour in the poem. To start he gave the reader a thinking message by giving the title to read â€Å"stinging in the rain†. There is a repetition if this line in the poem and this brings a flow to the start of the poem. He brings lots of techniques to the poem such as verbs and one of them was â€Å"burning my flesh, boiling my brain†. This verb adds some extra effect as this is happening things and they all are strong words such as such as â€Å"burning† and â€Å"boiling† they all gives it an extra punch to the poem. In the poem the poet brings a bit of rhyme as he says â€Å"crying and frying†. These both words sound the same and again these powerful words give a flow to the poem. The poet adds excitement to the poem at the end as he says â€Å"What a glorious feeling†. And dots say that more is to come but it won't come because the poem has ended. It suggests that more bad things will come. Now comparing â€Å"Stop all the clocks† which is an extract from the poem funeral blues and stinging in the rain. They have lots of characteristics in them. The poem stop all the clocks are full about emotion, pain and grief that build up the poem. Funeral blues is about the disappointment of the loss of WH Auden partners and he wants the world to explore his feeling rather than to hide it. Now stinging in the rain is the parody of the famous poem singing in the rain written by Roger Mcgough. The poem is tackling with an issue, which many people are not aware of, and not taking any precautions to stop it. So this is awareness for the people about the issue. The poem uses many techniques such as alliteration. Comparing both of them they have got their own good qualities in them. Now to the conclusion poems are just words which are written into paper. The thing, which brings it into life, is the imagination given to it. All the authors have brought that into their poem. Roger Mcgough and WH Auden have converted their feelings into words and the most wonderful thing that stroked to me is no the poem or the words of it but the techniques they use to approach to the readers. The repetition alliteration simile all brings the poem into life and these all-simple things make a big difference in the final product of the poem. In the lesson the most attracted thing to me is the immense amount of violence Roger Mcgough brought into it with all the death and blood but he didn't keep the poem raw but added humour and pun such as â€Å"First come first severed† and this was an interesting point in the poem. The authority that changes from student to the teacher and the gap of time and the words were able to attract the audience. These all are the features that made the lesson my favourite poem. The poem funeral blues written by WH Auden who was in great grief about the loss of his partner and he gave the relief to it by expressing his feeling and emotions to the world. Now to the poem stop all the cars, which were written by Roger Mcgough who gave a glimpse of hope to the fans of the cat metro, which had to stop production due to its bad review on health and safety measures. Mcgough gave hope to the fans that it was not a bad car but had the capability to attract peoples the poem was a big success. No ending it on the singing on the rain and stinging on the rain. The poem stinging on the rain was by Don Lockwood, which was a famous song. It was about a man dancing on the rain enjoying rather than many other people who were angry and disappointed with it. He enjoyed the train so much because he was in love and the great depth of love made him that rain more excited than usual and stinging in the rain id the parody of the poem, which tackles with global issues such as Acid rain and how this would affect people and exaggerating about it. Love is a concept which Roger Mcgough explores in several different poems of his. The concept of love is so intricate that the ways to express the feelings by writing it is hard but Roger Mcgough was successful. Overall the poems had great techniques and each of them was unique due to the wonderful characteristics.

Avon Company Product Analysis

Avon Company Product Analysis Avon is a cosmetic company created to conduct business on enhancing women’s beauty. This brand is now a global leader with massive growth and high revenues. Being the world’s largest direct seller, Avon has captured a large market in more than hundred countries with millions of the sales representatives across the globe. The product line of Avon is quite large in spatial extent; it includes beauty products, fashion jewellery, clothing etc. This brand is giving the grounds for expectation and is achieving the solid status in the market. Avon is transacting with many countries and selling their brands in the regions such as North America, Latin America, Europe and Asia Pacific (Avon Company, 2010) map-marketFigure 1. COMPANY BACKGROUND Avon was established in America in 1886 with distinctive approach of selling womens cosmetics with the name of Avon calling.This idea of business was initiated by David McConnell from newyork.The main merchandise of business was not perfum e and creams but at the age of sixteen mcconnell started to sell books through door to door selling.He found out he was not able to entice the consumers to buy the books so he initiated the campaign by offering free gifts as perfumes which he produced with the collaboration of the pharmacist.Subsequently this turned out to be an incentive that became a mainline product for avon and the books were abolished, paving the way for Avon cosmetics’ existence. The door to door selling was made specifically to specification and later by 1887 Mcconnell hired around 13 women representatives. Moreover with the passage of time the company began to grow and the name was changed from california cosmetic company to Avon Products, Inc. Presently it ranks first across the nation in cosmetic industry with high revenues. MACRO ENVIRONMENT PEST ANALYSIS POLITICAL As avon is based in U.S we have to focus on the realtionship between both UK and US which is uniquely close and they share enormous tra de and economic relations. Both are top trading partners of each other hence the business relations of both the countries are strong and have wielding power. Also the trade bonds and affiliations are strengthened (U.S foreign policy, 2010) Avon uses its websites to market its products worldwide they have to follow the copyright policy of the United Kingdom. UK Government recently came up with the Consumer Protection (Distance Selling) conditions in order to protect consumers which are buying online and have no direct control with the seller. These Regulations are only applied to the consumers that purchase goods or services from a business and not if it is business-to-business purchases, land sales, vending machine purchases, and purchases made via auctions. Whereas to give distinguishing characteristics to the company such as trademark, one needs to get legal documents which gives permission to do something. (IPO, 2010). Avon completely defends and shields its trade mark so the con sumers can shop without difficulty and with safety. (Avon products, 2002) No one is treated in a different manner on the basis of their genders, age and religion. Every Employee may it be a male or female engaged in business if does not get their rights and employers fail to equally balance them can be fired and dismissed

Gospel of Mark Research Paper Example | Topics and Well Written Essays - 2750 words

Gospel of Mark - Research Paper Example When compared to other three gospels, Mark is not an appealing piece of writing. Evidently, his intention was the simple and direct narration of the events so that his gentile audience who did not have knowledge about ‘a promised messiah’ can easily comprehend the message he conveys. Mark’s is the oldest gospel, and obviously the primary sources of information for other writers like Luke, John, and Mathew. Regardless of its lacking readability, the gospel of Mark is often considered as a reliable testimony as he was very close to Peter and Paul in their mission. It contains Jesus’ parables, the miracles he performed, events like crucifixion and resurrection, and finally the mission Jesus vests upon his apostles. According to many, the final element (Mk: 16: 9-20) is an addition to the gospel of Mark probably by some editors. Mark begins the gospel hastily with the oration of John the Baptist, and this informs readers that Jesus is the heavenly messiah and s on of God, fulfillment of prophesy. Gospel of Mark is one of the most important pieces of work in the New Testament for several reasons. Despite its terse prose, gospel of Mark is concrete for historical factors and clear narration of Jesus’ ministry. As a writer, Mark has clear objectives, and he gives special emphasis to certain ideas and themes throughout the book. His gospel is not a loose description of too many things, but it addresses specific theological concerns and ethical issues. Gospel of Mark contains 16 chapters among which the first 8 chapters describe his travel to the north. He preaches the word of God and performs wonders as the sign of his authority and heavenly mission. The entire first part reflects the early Christian church’s belief in Jesus as the Christ, Man, and Son of God. Throughout this part several people ask the question who Jesus is, and the answer is that Jesus heals the

Changing Women Body Standards According to Culture Research Paper

Changing Women Body Standards According to Culture - Research Paper Example The 1910s saw the ideal woman’s body depicted from the creation of Charles Gibson with the body type being referred to as â€Å"Gibson girl.† The ideal body, in this case, was tall and slender with a thin waist (London, 2015). The girl had to have a large bust and wide hips. They had to fit perfectly in a super cinched corset, which brought the big bust and narrow waist effect upon the women at this era. â€Å"Her physique was tall and slender but with a buxom bosom and large hips; essentially an 'S' shaped body achieved by wearing a super-cinched corset† (London, 2015). The women at this point were in physically good shape as they were physically active. The 1920s saw the ideal woman’s body referred to as â€Å"flapper.† With the rejection of the Victorian style, the women had minimal breasts (those with large breasts wore tight bras to flatten them some more), appeared more boyish and revealed uncovered arms (Eco, 2010). Their behavior of rebellio n saw them become scandalous, irresponsible and even undisciplined. The 1930s saw the return of the â€Å"curves† and the femininity figure and behavior. The women became more voluptuous with bare shoulders (Bahadur, 2014). The women during this era were much more nourished and this contributed largely to their increase in size. The celebrities were also not slender and they, in turn, embraced the curves giving the regular women reasons to maintain their increasingly curvy figures.

The Movie Entertainment Industry ( Current Issues ) Research Paper

The Movie Entertainment Industry ( Current Issues ) - Research Paper Example The strategy is quite simple: movies became more larger than life, splashier and are made to impress in order to attract the public who have become more sophisticated in their tastes. This has become the blockbuster formula that has worked for major studios. By 2002 the annual ticket sales peaked at $1.6 billion.1 After this period, however, one can no longer say the same. In 2008, the figure dropped to $1.3 billion while the audience registered a constant decline in size across all segments of the movie-going public except teenage boys.2 Hollywood’s formula for blockbuster films - one that has so far succeeded in impressing the audience and keep them coming back - relies much on technology because it is crucial in providing flashier visual effects, which has been proven to appeal to a broader audience. Background According to Vanhala (2011), the average production cost of a movie from a major studio is $55 million with an additional $27 million to advertise and market, a tota l of almost a hundred million per film.3 Big productions that almost often assure box-office success could cost a studio up to 300 million dollars such as with the cases of Spiderman 3 and Pirates of the Caribbean 3. The figures are humungous and one could often hear producers lament about the viability of moviemaking and of the way films lose even with a decent performance at the box office. The complaint is not entirely unfounded. A detailed explanation has been offered by Vanhala as it was suggested that domestic box office, home video, DVD, television and cable revenues often cannot collectively cover the invested money in a film unless it is a major blockbuster.4 Pricewaterhouse-Coopers reported that the major studios’ revenues can be broken down as follows: 1) theatrical box office 24.6 percent; 2) television 28.8 percent; and 3) Home Video 46.6 percent.5 There are those who would argue that other means of revenues could make up for box office losses but this is not alw ays the case. According to the Motion Pictures Association of America â€Å"most films never recoup their initial investment.†6 A case in point is Prince’s (2002) discussion of movie revenue in which he stressed: There is little home video revenue left over to pay back the substantial negative cost still on the books from a theatrical flop. Home video success in such a case is significant for the company’s cash flow and especially for its home video profit center, but profit participants due a percentage on the theatrical flop are unlikely to be close to paydirt.7 It is not surprising, hence, when both academics and economists brand moviemaking in American as a risky affair. The dynamics by which film financing are undertaken with their complex and elaborate risk-sharing schemes underscore this point. Today, films are no longer produced by one studio or entity. Investors are pooled, which include corporate entities and other third-parties such as A-list actors, directors and producers.8 Out of all of the dismal statistics cited, however, it is interesting to note that Hollywood still makes about 400-600 films each year.9 The answer to this puzzle is crucial in identifying the effect of technology in movie-making. Understanding them can help outline the importance of technology in American filmmaking today. There are two identified drivers to the American film industry’s profitability: blockbuster films and the international market. These two areas proved to be not just the

Strategic Management - The Two Men and a Lot of Trucks as a classic Case Study

Strategic Management - The Two Men and a Lot of Trucks as a classic example - Case Study Example The initial capital was only $350 while the labor included only two men and a mother who had a job in the public sector. All that was needed to be done was to haul the things that needed to be transferred, to make sure that nothing is damaged, to deliver it and then unload again and that's it! How hard can that be The crucial point that must be understood is that business ventures involving services and products that are very easy to provide/produce has low market barriers. That is, many people can easily enter the market once they realize how profitable it is. We can therefore expect sever competition. Indeed, there were competitors who even resorted to harassing the owner of the enterprise by calling her to court for a trivial offense. Nonetheless, the company grew and it is because it employed strategic management measures. First in the list is orienting the company to be customer-friendly. As clich as the concept would seem to be, it is still one effective way of generating sales. There are some products, such as necessities like food, where the demand is large and continuous that the supplier does not need to seriously bother with customer concerns. However, people do not move frequently and if they did, they can opt to do it by themselves or choose from a list of home-movers. Being customer-friendly can influence the customer not only in choosing your services but would also entice them to relegate the tasks to you. In moving appliances, there is always the risk of damaging items that may have sentimental value or is just plain expensive that people would not risk others hand ling them. It is important to show that you care and that is precisely what the company did. Next in the measures employed were innovation and focus. The company went as far as establishing a course in handling the items to be transferred. This innovation had the effect of delivering to the public the message that the company was very much into improving itself and was very serious regarding the business. If we are a prospective customer, who would we choose No doubt it would be the one who we perceive to be serious in providing quality service. It is the one who provides value for money. Another innovation that the company employed was to adapt a logo and uniforms both of which endowed them a degree of professionalism. They were not merely some service provider from across the street. The company's logo and uniform were marks that they are legitimate and that they have been in the business for some time. Another right move was for the mother (the entrepreneur) to go full time and quit from government service thereby losing her pension and other benefits. Had she decided to stay in a job that offers her a stable retirement, she would not have managed and guided the company to success. The economic principle that business involves tradeoffs is very much in operation. Another smart move was to franchise the business. Most enterprise owners are afraid to share the business to others because they might fail and drag the company with them. However, the company made sure that all the franchisee and handlers were all properly trained. Franchising the business also provided the opportunity to grow as much needed capital flowed in. It widened the service coverage and can therefore serve much more customers which translate to greater sales. There is much wisdom that can be gleaned from the case of the Two Men and Lots of Trucks all of which are worthy

Quiz 1 Assignment Example | Topics and Well Written Essays - 500 words

Quiz 1 - Assignment Example The act protects people who are 40 or older. Hatch Act prevents people employed in the executive branch of federal government from engaging in partisan political activities. The Act does not apply to the president and high rank officials. It specifies the list of political activities officials can and cannot engage. In this case, Roth sued Board of Regents because his contract was not renewed. He claimed that it happened because he made critical statements about University administration. The Supreme Court had to decide whether this case included the violation of the first amendment concerning the freedom of speech. All employees at Duke Power Company were required to have high school diploma and pass IQ test which was not related to job performance. The court decided that the requirements of the company did not provide equal opportunities for promotion of employees who represented racial minorities. Employers must respect religious practice of their employees. They have to comply with Title VII of the Civil Rights Act of 1964 which lists their responsibilities before employees. They also need to provide accommodation for the employee if it does not cause undue hardships. â€Å"Loudermill rights† pose a requirement to have a due process before any employee is fired. Employers need to have a pre-termination meeting with employee and explain the reason why he or she is to be fired. The  Lilly Ledbetter Fair Pay Act of 2009 declares that compensation should not be discriminatory. This public law is based on the case where female supervisor Ledbetter had substantially smaller payment than her male co-workers who sis the same. The Supreme Court ruled that any discrimination based on sex is prohibited. In the case, Oncale was discriminated by his male employees and had no reaction from supervisor after he had complained about discriminatory action of his

The privacy of your medical records Essay Example | Topics and Well Written Essays - 1250 words

The privacy of your medical records - Essay Example However, many have come to accept that their employer has the right to essentially do the same thing by monitoring emails. Is wrong always wrong or do employers have a widely agreed upon caveat to intrude on the privacy of American citizens? Some believe that because the Constitution forbids illegal searches which are the precedent for disallowing the wiretapping of citizens, this should apply to businesses as well. Computer networks are especially susceptible to employer scrutiny. According to a Privacy Foundation study (Privacy Foundation, 2001), 14 million U.S. employees are subject to this type of surveillance on a constant basis. Employers use specially designed software for this purpose. They are able to scrutinize employee e-mail by randomly reading communications or by selecting key ‘damaging’ words or phrases in order to flag e-mail. The software evaluates a company’s e-mail messages by selected term of phrase and makes a determination regarding whether a message is genuine and non-threatening corporate business. These programs are becoming ever more sophisticated using algorithms to evaluate communications patterns and relay this information to employers. Many employers are always just a click or two away from viewing every e-mail message that employees send or receive on computers included on the network. These employers give a variety of justifications for spying on their employees’ communications including the protection of trade secrets, the prevention of internal problems or excess e-mails clogging networks by using too much bandwidth. Another popular reason given for monitoring personal e-mails is to prevent employees from using company time for personal communications. Checking for quality of work would violate few people’s idea of crossing the privacy boundary but that is seldom a reason given for such monitoring. According to the American Management Study (2001), close to â€Å"two-thirds of all companies

Richard Cory by Edwin Arlington Robinson Essay Example for Free

Richard Cory by Edwin Arlington Robinson Essay The poem Richard Cory by Edwin Arlington Robinson is a tone rollercoaster. The tone changes throughout the poem. The poem goes from happiness, to envious, ending in depression. The author successfully uses different tones to keep the readers attention and realistically tell a story that can be identified with todays society. The author uses happiness to draw in the readers attention and to keep the reader happy as if he or she was actually there. The author describes Richard Cory in a manor that makes the reader feel like he or she is happy to see Richard walking down the street. The author states: Whenever Richard Cory went down the town, We people on the pavement looked at him: He was a gentleman from sole to crown, Clean favored, and imperially slim. (Robinson 1-4) The author also starts off by giving Richard Cory the characteristics of a happy person instead of a person that was gloomy. The author states: And he was always quietly arrayed, And he was always human when he talked; But still he fluttered pulses when he said, Good-morning, and he glittered when he walked. (Robinson 5-8) LaRue 2 The author does successfully uses the tone of happiness to start off the first two paragraphs of the poem. The second tone used by the author is envious. The author changes the tome from happiness to envious to keep the readers attention. The author makes the reader envy Richard Cory by giving him to envious traits wealth and intelligence. The author writes: And he was rich-yes, richer than a king- And admirably schooled in every grace: In fine, we thought that he was everything To make us wish that we were in his place. (Robinson 9-12) This is true with todays society everyone wants what he or she doesnt have and to be who he or she isnt. The final tone used by the author is depression. This is the most drastic and unexpected change in tone throughout the poem. The author states, And so we worked, and waited for the light, and went without the meat and cursed the bread(Robinson 13-14). This makes the reader depressed for realizing all the sacrifices one makes to get a head in life. Then the most depressing part of the poem is when the author states, And Richard Cory, one calm summer night, Went home and put a bullet through his head. Everyone liked what Richard Cory had on the outside but they never knew what he felt on the inside. In conclusion, even though the author takes the reader on an emotional rollercoaster he keeps the readers attention throughout the poem with his different uses of tone. The three different types of tones the author uses accurately portray how regular society feels toward celebrities. The truth is everyone has problems and even if not financially than some sort of other problem.

Protect the Rights of Children

Protect the Rights of Children A large majority of the Indian children continue to remain in distress and turmoil. The problem of emotional, physical and sexual abuse of children in India is increasing; child abuse is usually classified into three major types: physical, sexual, emotional. The public and the government also are yet to recognize it as a serious problem. Public indignation and professional concern is yet to be translated into positive and realistic action. CHILD ABUSE The major cause of child abuse is adaption or environmental maladjustment mostly on the part of adult perpetrators but some extent on the of adult responsible for family socialization as well. Most child abuse occurs in a childs home which a smaller amount occurring in the organization, schools or communities the child interacts with. There are four major categories of child abuse: Neglect, physical abuse, psychological/emotional abuse, sexual abuse NEGLECT Child neglect is where the responsible adult fails to provide adequately for various needs, including physical: failure to provide adequate food, clothing, emotional: failure provide nurturing or affection, educational: failure to enroll a child in school, or medical: failure to medicate the child or take him or her to the doctor. PHYSICAL ABUSE Physical abuse is physically aggression directed at child by an adult. It can involve punching, striking, kicking, showing, slapping, burning, pulling ears or hair, stabbing, choking or shaking a child. Shaking child can cause shaken baby syndrome. Boys are more battered than girls, the transmission of toxins to child through its mother (such as with fetal alcohol syndrome) can also be considered physical abuse in some jurisdictions. SEXUAL ABUSE Child sexual abuse is a form of child abuse in which an adult or older adolescent abuses a child for sexual stimulation. Girls are victims of sexual abuse than boys a high proportion of children become victims of sexual abuse when they are fourteen or above 14 years of age. Form of child sexual abuse include asking or pressuring a child to engage in sexual activities, indecent exposure of the genitals to a child, actual sexual contact against a child, physical contact with the childs genitals, viewing of the childs genitalia without physical contact, or using a child to produce child pornography. Effect of child sexual abuse include guilt and self-blame, flash back, nightmares, fear of things associated with the abuse , self- esteem issues, sexual dysfunction, chronic pain , addiction, self-injury, depression, anxiety EMOTIONAL ABUSE Emotional abuse is the hardest to define. It could include name-calling, ridicule, degradation, destruction of personal belongings, torture or destruction of a pet, excessive criticism, inappropriate or excessive demands, withholding communication, and routine labeling or humiliation. A large number of parents who ill-treat their children are those who are aggressive, irritable and domineering in their behavioral characteristics: fickle-minded, inflexible and less tolerant in their emotional characteristics: and have low-esteem, feeling of alienation, and lack of ability empathize in social characteristics. CHILD LABOUR Child labour refers to the employment of children at regular and sustained labour. This practice is considered exploitative by many international organizations and is illegal in many countries Child labourers are exploited, exposed to hazardous work conditions and paid a pittance for their long hours of work. Forced to forego education, shouldering responsibilities far beyond their years, becoming worldly wise when their peers have yet to leave the cocoons of parental protection, these children never know what child hood is. CHILD WELFARE Childrens Development is as important as the development of material resources and the best way to develop national human resources is to take care of children.   India has the largest child population in the world.   All out efforts are being made by India for the development and welfare of children specific concentration is being given to the efforts to improve the life and opportunities of the Girl Child. Significant progress has been made in many fields in assuring children their basic rights.   However, much remains to be done.   The country renews its commitment and determination to give the highest priority to the basic needs and rights of all children.   Children are most vulnerable to exploitation and abuse.   A lot more has to be done for the health, nutrition and education of children.   It is unfortunate that girls in particular face debilitating discrimination at all stages.   JUVENILE JUSTICE (Care and Protection of Children) Act Juvenile Justice (Care and Protection of Children) Act, 2000 was enacted in discharge of the Constitutional mandate that it is the primary responsibility of the state to ensure that all the needs of children are met and that their basic human rights are fully protected The Act further provides for the establishment of Juvenile Justice Board to deal with the Juvenile in conflict with law. The Act further provides for punishment of person who commits an offence against the juvenile. In case a juvenile is assaulted, abandoned, exposed or neglected in any manner so as to cause unnecessary mental or physical suffering, by any person in custody of the juvenile, he shall be punished with imprisonment for a term up to six months with or without fine Child in need of care and protection Child in need of care and protection means a child who:- Is found without any home or settled places or abode and without any ostensible means of subsistence, Is mentally or physically challenged or ill, suffering from primary diseases or incurable diseases having no one to support or look after, Is a victim of any armed conflict, civil or natural calamity or is being or likely to be abused for unconscionable gains. The Act further provides for the constitution of the Child Welfare Committees for every district or group of districts for exercising the power and discharging the duties in relation to child in need of care and protection. The committee shall consist of a chairman and four other members, of which one shall be woman and another, an expert on matters concerning children. The committee shall function as a Bench of Magistrates and shall have powers conferred on a judicial Magistrate of the 1st class under the code of Criminal Procedure. The committee is the final authority to deal with matters of care, protection, treatment, development and rehabilitation of the children so produced. Legal Right and Provisions to Protect the Rights of Children CONSTITUTIONAL RIGHTS Article 14: Right to equality-equality before law and equal protection of law Article 15: No discrimination on the basis of religion, caste, sex or place of birth. Gender discrimination still exists. Article 21: right to life. Exploitation of children in any form is curbing their right to life. Right to education is also considered as a right to life after the 86th amendment in 2002 Article 23: Right against exploitation-prohibition of traffic in human beings and forced labour. Article 24: prohibition of employment of children in children in factories, etc-no child below the age of 14 shall be employed to work in any factory or mine or any hazardous employment. Article 45: Provision for child hood care and education: establishment of anganwadis, adolescent clubs are established on this basis. INTERNATIONAL CONVENANTS ON CHILD RIGHTS United Nations Convention On rights, 1989(ratified by India in 1992) Article relevant for protecting children:- Article 19 makes provision for state parties take protective measures for protecting children from all forms of mental, sexual and physical abuse. Article 20 21 provides for alternative care (adoption, foster care) etc for children. Article 32 recognizes the need for protection of children from economic exploitation and from performing hazardous work. Article 33 provides for appropriate measures including legislative administrative social and educational measures to protect children from illicit use of narcotic drugs. Article 34 urges the state to protect the child from all forms of sexual exploitation and abuse. TWO OPTIONAL PROTOCOLS TO THE CONVENTION ON THE RIGHTS OF THE CHILD:- Optional protocol on the involvement of children in armed conflict. Optional protocol on the sale of children, prostitution and pornography. SAARC Convention on Preventing and combating Trafficking in women and children. Penal provisions to protect children. 366a IPC Buying minor children, non bail able offence- 10 years imprisonment. 366B IPC- Importing minors for the purpose of the prostitution. 372- Buying or selling any girl below 18 for the purpose of prostitution. 376- Rape of minor girl below 15 377- Unnatural sexual offence. 354- Outraging the modesty of women. We dont have special provisions to protect children from child sexual abuse; we usually make use of these provisions to charge the case against the culprit. SPECIAL ENACTMENTS TO PROTECT CHILD RIGHT 1. Child labour(prevention and regulation) act 1986. 2. Child Marriage Restraint Act 1978. 3. Immoral traffic prevention act 1956. 4. Pre-natal diagnostic techniques regulation act 1994. 5. Juvenile Justice Act 2000. CONCLUSION The political and social problems of Indian children become increased phenomena. The Child problems or child right violations increasing day by day. There are several written laws to protect their rights, but unfortunately most of them are violated. The state itself is a child right violator. The labour ministry of India has analyzed that it is not easy to prohibit child labour, in such a situation of child right crisis, the government, social agencies, social workers has to go miles through the path of elimination process of social problems of children

The Vision of Perfection Essay -- Technology, Human Need for Perfectio

We, as humans, live in a world today where the dust of improvement never completely settles in the air. With every year that goes by, some new piece of technology emerges that will seem to make our lives easier and thus making our lives ultimately seem perfect. Every blackberry, laptop, iPod, High Definition television and convertible has been proclaimed by the media as necessities; therefore, items one cannot live without and must own. The more technologically advanced one is, the more perfect his or her life becomes. This factor, this need for perfection, has evolved rapidly over the course of human history and may be in for a head-on collision course for disaster and confusion. Lauren Slater’s, â€Å"Dr. Daedalus† and David Brooks’s, â€Å"Our Sprawling, Supersize Utopia†, share this aesthetic notion of perfection in action. No matter how â€Å"unnatural† or over-the-top these changes may be, it seems impossible now to turn back to how we once li ved: horse driven carriages instead of Ferrari’s, live classical music instead of hip hop and R&B blasting in our headphones, children playing outside instead of gluing their eyes to the television for hours at a time, and going over to visit a friend instead of sending a two worded text consisting of â€Å"what’s up?† Perfection has consumed the lives of many and has caused Americans to make drastic changes in order to keep up with the vision of perfection even though it hasn’t come into existence. Americans have been so blind-sided by all the shiny gadgets and the commercialization of â€Å"necessities† around them that they have confused the idea of what they want with what they need. This need for perfection is a want—a secret desire in disguise. We trick our minds into thinking we need that $50,000 brand... ...en one goes as far as spending all their money in order to attain this vision of perfection. What appears to be a want for one individual can end up being interpreted as a need for another but confusing one’s wants with one’s needs may come at a high cost and one must take precaution when watching commercials that tell one otherwise. America has come a long way in the subject of technology but has also grown too dependent on it as well. We, as Americans, can never go back to how we once lived with horse drawn carriages or going out to see the world if technology were to cease to exist. This vision of perfection that Americans have can spiral out of control to changes that don’t need to be changed and irreversible surgery that scars us for life, but we continue in pursuit of our perfection because it is the only way we know how to live—to live for a perfect future.

Gender and Age: Causes of Social Rejection to High-Functioning Autisti

Introduction Temple Grandin is a biopic that shows how a young, autistic woman becomes a world famous expert in animal husbandry by overcoming limitation from her disease. In the movie, Temple is always the target of bully in school; however, some people react more aggressively than others. My second research is based on this movie will concern factors that motivate teenagers to socially reject and discriminate against autistic people at school. In this paper, I will observe the way in which gender and age change people's reactions to autistic people and cause any kind of bullying to the disabled. The present study will apply a qualitative method to analyze the words used by the bully in the film that show social rejection to autistic student. It is expected that social rejection will be affected by gender and age, and the attitude would be more positive from women and older young people. Research Question Research question: Do gender and age cause young people to socially reject people with high-functioning autism at school in early 20th century? The primary goal of this essay is to analyze the way in which gender and age vary young people's attitudes to high-functioning autistic people, as well as the way in which these variables lead to discrimination against autistic students. This study is relevant because knowing the connection between the variables and social rejection may avoid future autistic students being victimized at public school. Operationalization In Temple Grandin, different genders react differently to the main character, a high-functioning autistic girl. It is hypothesized that male is more aggressive and is inclined to physically bully the autistic student. Based on the assumption, I observed the insulting wor... ...ute to discrimination against autistic students. By using qualitative methodology, this paper analyzes specific lines of dialogue and behaviour and finally proves gender to be a major influence on people's decision. Yet, due to the limitation of the film, not enough data has been collected to identify age as a factor of social rejection among young people. Overall, this paper proves that gender is an important factor to the level of social rejection, whereas, further study is need to determine whether age is another influence on young people's decision about bullying and social rejection. Works Cited Temple Grandin. Dir. Mick Jackson. Perf. Claire Catherine Danes. Warner Bros., 2010. DVD. Brym, Robert. "Gender." "Sociology of the Body: Disability, Aging, and Death." Commit Sociology. By Christian O. Caron. First ed. Vol. 1. Toronto: Nelson, 2013. 166-67. Print.

Miss California Essay :: essays research papers

The Miss California, USA Seminar At the Miss California, USA seminar we were directed in how to apply makeup the correct way for stage lighting and also we had a number of evening gowns modeled so that we could know what is acceptable. We also had numerous swimsuits modeled for us by other delegates who I will be competing with. The person in charge of the USA pageant organization is Carolee Munger from San Luis Obispo, CA. She taught us how to present ourselves in the presence of our judges and also how to reach for our highest goals. The seminar was eight and a half hours long. It included learning, speaking skills, self confidence, and personal rights as an individual. We also had the privilege of listening to a well known psychologist speak to us about pageantry and how important it is know yourself and the goals you would like to achieve in life. Questions such as, "Where do you see yourself in five years?" have definitely given a new thought to what I would like to do for the rest of my life. I learned how to act self confident even in situations where you don't feel comfortable. I also learned that knowing how to make a grand entrance instead of a grand exit will give you a special presence. Miss California, USA is someone who has a special presence everywhere she goes, whether it be the grocery store or a big event. She is also someone who is not afraid to be assertive in special situations. Being assertive without being aggressive is something we all must learn. To move up in the world you need to make each and every effort to better yourself everyday. Confidence is just the beginning, personality is what keeps someone going, and assertiveness is what makes them different from everyone else. Eddie taught us that we have personal rights to cry and be angry in a calm manner. As an individual we have the right to be ourselves and stand up for what we believe in. Without individuality we would have no diversity in our world. I also acknowledged the fact that diversity is what makes us who we are each and everyday. Although diversity is perceived by some as a problem, we are the people who create the problems amongst ourselves. Diversity is what gives Miss California, USA her name.

How to write a history essay

HOW TO Write A HISTORY ESSAY Brief: 214112 Most history essays begin with a inquiry. The first standards in ‘how to compose a history essay’ is to get down with the inquiry being asked and interrogate it for intending. What is inferred by the inquiry? What attack is required? An essay that starts by analyzing the inquiry – reasoning with it – or its significance – explicating the manner you are traveling to near the inquiry and what methods you are traveling to use in replying it, instantly gets you into the topic and is a good start point. History is about construing the available ‘facts’ , so demoing how you interpret the inquiry ‘lays out your stall’ and gives the reader an penetration into what will follow. The following undertaking is for you to plunge yourself in the topic of the essay. Type cardinal words on the subject into your library hunt engine and choose any texts that seem to cover the subject by and large, or in item. It is difficult to state precisely how many books are required to be read before you have an apprehension of the topic, but it is good to seek to do certain you have read a mix of books: the most recent scholarship on the topic every bit good as a few older books: this ensures you have an apprehension of old attacks to the topic and a broad scope of statements. Often ‘introductions’ and ‘conclusions’ give a good indicant of what the book contains, and their bibliographies can indicate you in the way of farther utile reading stuff. Journal articles are besides an highly valuable resource, and once more can be searched for, and frequently sourced, electronically. Journal articles and books by historiographers are ‘secondary’ beginnings. The other indispensable beginning of information for a history essay are ‘primary’ beginnings: these are most frequently original paperss from the period, but they can besides be grounds that is exposed by the landscape, pictures, unwritten tradition, architecture, archeology, and artifacts. Equally, as history necessarily embraces all other subjects, sometimes a sidelong attack to researching the topic can be honoring and you might include mentions from philosophers, archeologists, anthropologists or from literature. Once you have immersed yourself in the topic, the following undertaking, before really composing the essay, is to make up one's mind what attack and statement you feel is right for the inquiry, and can be supported by ‘evidence’ . Deciding on your statement – what position you hold of the topic – is critical before working out the construction of the essay. After reading around the topic you will hopefully hold a feel for the grounds you find most dramatic and persuasive ; if you are lucky, you may hold a whole new angle on the topic you want to set frontward. It is of import that you make certain you have collected together, from what you have read, quotes from a mixture of beginnings that either back up your statement – or so that contradict it ( but that can be convincingly argued against ) . It is of import to demo your thorough apprehension of the historiography of the topic and the mentalities and stances taken by other historiographers. An ess ay should demo alternate statements to your ain and include an account of why you find them unconvincing. Every spot of ‘evidence’ must be footnoted in your concluding essay with the writer and rubric, so it is of import to do accurate notes as you read. New grounds from primary beginnings is particularly helpful in doing your essay original. . Once you feel confident that you have read plenty and hold a good thought of what statement, or statements, you want to set frontward in reply to the inquiry: so reexamine your notes and jot down a construction for the essay. In simple footings this involves an debut, the chief organic structure of the essay with the statement, and a decision. As mentioned, the debut can include an account of the attack you are taking and your apprehension of what the inquiry demands, and should ‘signpost’ the way the essay will take. The cardinal organic structure of the essay will incorporate the grounds you have collected together. The nexus that threads the statement will be your reading of the grounds, and you marshal your ‘narrative’ around that grounds. The decision will bind up the statement ( s ) made, and significantly, include the reply to the inquiry. With your construction in topographic point you are ready to compose up your essay. There are general ‘dos’ and ‘don’ts’ in building a history essay. Traditionally history is written in the 3rd individual. Unless you are a recognized expert in the field, it is best to avoid the ‘I’ word: sentiment should be based on back uping grounds and historiographers are urged to endeavor to be nonsubjective. History should be written in the past tense. Accuracy is critical, and that goes for spelling and punctuation every bit good as transcribing quotation marks and supplying faithful footers, every bit good as a bibliography of everything that you have cited or read and that may hold informed your sentiment in the essay. Citations should be identified by citation Markss ; and unless within a quotation mark, abbreviations should be written in full. Wherever possible, sentences should non be overlong ; even complex ideas can be expressed with lucidity and simpleness. ( Reading it aloud can be helpful in exposing bugs and awkward sen tences ) .A History essay should, in other words: flow ; be easy to read, and the statement should be telling and easy understood. Naturally there are many different historical ‘schools’ of idea, political, societal or economic, be they: ‘top down’ , ‘bottom up’ – Marxist – revisionist – longue duree ( the Gallic Annales School ) , or micro and macro histories et Al. These assorted historical stances provide analytical attacks to any given period or capable, and have been, and go on to be used by historiographers to assist them show the grounds and support statements. You may happen acknowledging, beliing, or following one or more of these attacks helpful in building an essay. However, one of the chief jobs for the historiographer is the job of hindsight. The trouble with history is we know how it ended, we know the result, and it is difficult to divide that cognition from any analysis of past events or their causes. Nowadays a teleological attack is seen as unacceptable: this is frequently called the ‘Whig’ position of history, and sees ev ents in the yesteryear as a portion of the inevitable March of ‘progress’ . Events, and statements environing them, should, therefore, be placed merely within the context of their ain clip, and every attempt should be made to animate the thought procedures of the clip and contextualise the bureaus that coloured the events under reappraisal. So in reply to the job ‘how to compose a history essay’ , foremost understand the inquiry ; so read up all you can on the topic. Following, analyze what you feel is a convincing statement which answers the inquiry ; roll up your ‘facts’ and construction your essay with strict back uping grounds. And, eventually, to rephrase E. H. Carr, retrieve ‘facts’ do non talk for themselves they merely ‘speak’ when the historian calls on them, interprets them, and gives them intending.

Determinants of Satisfaction on Smartphones Among Students (Malaysia)

A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS BY EMMANUEL PANPALAN RESEARCH PROJECT SUBMITTED IN FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF DEGREE OF BA (HONS) ACCOUNTING AND FINANCE LEVEL 6/ YEAR 3 IN TEESSIDE UNIVERSITY & SEGI UNIVERSITY MALAYSIA 14 DECEMBER 2012 TEESSIDE UNIVERSITY BUSINESS SCHOOL A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS UNDERGRADUATE STUDIES PROJECT REPORT CERTIFICATION 1. I confirm that the work in this Project Report is original and has been carried out by me as part of my programme of study. 2.I confirm that all secondary material has been properly acknowledged by me and referenced in this work. Signed:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Name: EMMANUEL A/L PANPALAN Date: 14th December 2012 Course: B. A. (HONS) IN ACCOUNTING AND FINANCE 2 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS ACKNOWLEGDEMENT Thank you is a very small word compare to the support that I get for completing this research paper. Firstly, I would like to thank Ms. Hung Mun Siew for un-dividing time, advices, comments and encouragements which really a booster to perform well. God bless her works.Secondly, I would like to convey my gratitude to my parents for being there and providing Love, resource, space, necessity and moral support at needed times. Thirdly, I would like to convey my gratitude to my friends who are there for me, who I can call at any time for their advice for fulfilling this paper. Fourthly, to all respondents for my survey, thank you for helping me through responding to the survey that been distributed. Lastly, to the Almighty God who had given me this opportunity to fulfill this task. -Merci Beacoup- 3 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSABSTRACT Smart phones usage and sales have bomb overnight. Smart phones are expected to be as influential as it will be seen as necessity rather than luxury. There are few advantages of smart phones one of it is wireless internet, interactivity, mobility and flexibility, furthermore, facilitates the potential adoption of new mobile applications. Therefore, it is necessary to know the behavior of users and the possibility of user to satisfy with their smart phones. The purpose of this study is to find out what really drives satisfaction which is usefulness, understandability, ease of use and enjoyment of smart phones.This research has to be done to maintain and to hike up the usage and sales. This research could be helpful to industry and users of all smart phones technology based industries. In this research, 250 questionnaires will be passed to SEGI college student to answer and the result will be analyzed using SPSS software. 4 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS TABLE OF CONTENTS CONTENTS TITLE PAGE PAGE NUMBER 1 PROJECT REPORT CERTIFICATION 2 ACKNOWLEDGEME NT 3 ABSTRACT 4 TABLE OF CONTENTS 5 LIST OF TABLES 8 LIST OF DIAGRAMS 9 CHAPTER1 1. 1 1. 2 1. 3 1. 1. 5 1. 6 1. 7 INTRODUCTION Background of Study Problem statement Motivation of Study Research Objectives Research Questions Hypotheses Significance of study 10 11 12 12 12 13 13 13 5 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 1. 8 1. 9 Structure of Dissertation Summary 14 15 CHAPTER 2 2. 0 2. 1 2. 2 2. 3 2. 4 2. 5 2. 6 2. 7 Literature Review Introduction Satisfaction Usefulness Understandability Enjoyment Ease of use Conceptual Framework Summary 16 16 16 17 19 21 23 25 25 CHAPTER 3 METHODOLOGY 3. 0 3. 1 3. 2 3. 3 3. 4 3. 5 3. 6 3. 7 3. 8 3. 9 3. A Introduction Research Design Research Methodology Questionnaire Design Sample Sampling Frame Data collection Method Statistical technique Pilot test Limitation Summary 26 27 27 28 30 31 31 32 33 34 34 6 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS CHAPTER 4 DATA ANALYSIS 4. 1 4. 2 4 . 3 4. 4 4. 5 4. 6 Introduction Rate of Response Demographic Details Factor Analysis Regression Summary 35 35 35 35 41 50 51 CHAPTER 5 5. 1 5. 2 5. 3 5. 4 5. 5 APPENDIX REFERENCES ETHICAL CONCLUSION Introduction Conclusion Recommendation Reflection Summary 52 52 52 52 53 54 55 65 69 7A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS LIST OF TABLES TABLE Table 3. 8. 1 Table 3. 8. 2 Table 4. 2. 1 Table 4. 2. 2 Table 4. 3. 1 Table 4. 3. 2 Table 4. 3. 3 Table 4. 3. 4 Table 4. 3. 5 Table 4. 4. 1 Table 4. 4. 2 Table 4. 4. 3 Table 4. 4. 4 Table 4. 5 DESCRIPTION Case Processing Summary Reliability Statistics Case Processing Summary Reliability Statistics Gender Education Field of study Brand Age analysis Correlation for Usefulness Correlation for Understandability Correlation for Enjoyment Correlation for Ease of Use Regression PAGE NUMBER 33 33 35 35 36 37 39 39 41 43 44 47 49 51 8A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS LIST OF DIAG RAMS DIAGRAM 4. 3. 1 4. 3. 2 4. 3. 4 4. 3. 5 DESCRIPTION Gender Education Field of Study Brand PAGE NUMBER 37 39 41 42 9 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS CHAPTER 1 – INTRODUCTION This chapter discusses the background of study, Problem statement, motivation of study, research objective, research question, hypotheses, significance of study, and structure of dissertation. 1. 1 – Background of study In this world where rapid is not a word and when technology is no longer a luxury but a necessity.It is really important for the manufacturer to come up with innovative idea to match new technological world. Smartphone is expected to be a conqueror in mobile phones world as the user of Smartphone application is growing day by day. The reason smart phone is so influential is because of its functions. As example, wireless internet connection, interactivity, mobility and flexibility, which also potential to new mobile application. Currently , the usage of cell phones has raised up rapidly and a drastic change over past decade. Smart phones currently are used to enhance social relationships.And they have change due to time and advancement of technology. A study shows that 43% of Australian and 17% of Malaysian are using smartphone and that number is increasing rapidly (Ellis 2011). Some of examples of smartphones are the iPhone by Apple Inc, Galaxy series by Samsung, blackberry, HTC and many more. Smart phones are designed in an utmost way where their functions and features would match the needs of their users in these case are students. Smartphones function as both mobile communication devices and computers, and allow people to use them to connect to the internet. It’s expected that internet-capable mobile devices will be the most common way for people to access the internet by 2013? (Ellis 2011) 10 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS According to an industry review by The I nsight Research Corporation (IRC) the Asia-Pacific region has had a compound annual growth rate of 17. 9 percent over the past decade, buoyed by China and India. There are over 800 million cell phone subscribers today in China alone. (Anusha Sethuraman, May 6, 2011). Moreover, dependence on social relationships, the technologies are improved to suit people’s desire and needs.These ever improving technologies tend to change the lifestyle and habits of their users who would demand for more improvements. The foregoing process would be cyclic and would not end unless other new technologies are developed and replace the original technologies. Thus, when publishing changes, society will also change. Global sales are ramping up too. By the second quarter of 2011 mobile phone sales to end users totaled 325. 6 million units, a 13. 8 percent increase from the same period in 2010, according to Garner, Inc. Of these sales, 19 percent were accounted for by smart phones.To catch up these f igures it is really vital to build satisfaction among users. (Mark Brownlow, April 2012) it is expected a certain matter would make user to continue support thus, sustain in the business. 11 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 1. 2 – Problem statement Although, the usage of smartphone is widely accepted in Malaysian lifestyle, there a still UN-satisfy people who still have a doubt in using a smartphone, and people who using one don’t realize all this expect in their life.This research believed to help to boost the usage of smartphones and company who manufacturing improve in times to come. 1. 3 – Motivation of study The purpose of this research is to investigate the key factors that determine the satisfaction of smart phone among students in Malaysia. In other word, determinants of students will be studied using four factors, Perceived usefulness, perceived understandability, perceived enjoyment, and perceived ease of use. S imply the Motivation of the study is to understand the need of users which determining their satisfaction. . 4 – Research objectives: (R01) : To identify the factors that drives satisfaction to use the Smartphone applications, (R02) : To identify whether understandability on smart phones will effect satisfaction (R03) : To identify whether easy of using the smart phones will effect satisfaction (R04) : To identify whether enjoyment of using Smart phones effect satisfaction 12 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 1. 5 – Research question: (RQ1) : Does the usefulness of smart phones will lead to satisfaction? RQ2) : Does understandability on smart phones will effect satisfaction? (RQ3) : Does handiness of using smart phones effect satisfaction? (RQ4) : Does enjoyment plays main a role in satisfaction in smart phones? 1. 6 – Hypothesis: H1a: usefulness has impact on satisfaction H1b: understandability has impact on satisfaction H1c: enjoyment has impact on satisfaction H1d: ease of using has impact on Satisfaction 1. 7 – Significance of study: To improve users and industry of smart phone, this research will open up bigger scope of knowledge regarding smart phones and their usage.It will be particularly be beneficial for future telecommunication companies and phone makes. They can work together to provide better service in rapidly changing world. 13 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 1. 8 – Structure of Dissertation There are five chapters discussed in this study. Chapter one is the introduction where the background of smartphones is explained briefly, followed by the problem statement of the dissertation, the research aim and objectives, the scope of this study, and also the contribution of this study.In chapter two of this study, secondary sources are used to collect the information on determinants which make students satisfy with their smartphones. The critical points of this study are reviewed using the findings in the journal articles theoretically. This chapter is meant to update the user of this study with the related literatures of this research and also as a guide for future studies. Chapter three of this research is the research methodology. In this chapter, the research design and methodology are discussed. Also the purpose and design of the survey instrument which is the questionnaires has been explained.The conceptual framework, pilot testing, data collection method, sample used for this study, data analysis, and also the limitation of research methodology has been explained. Next in chapter four the data analysis results are discussed. The data gained from the survey are analyzed using the SPSS software. The findings on the relationship between the independent variables and the dependent variable were tested along with the hypotheses. Finally chapter five of this study is focused on the conclusion and recommendations o f this study.Relevant tables and diagram has also been included in this research for easier understanding of the user of this study. 14 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 1. 9 – Summary In conclusion, as above the background, Problem statement, motivation, objectives, questions, hypotheses and significance has been identified for the research. 15 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS CHAPTER 2: LITERATURE REVIEW 2. 0 – Introduction This chapter discusses literature review, summary and conceptual framework.That related to research. 2. 1 – Satisfaction In 1965’s Rolling stones famed with a song called Satisfaction, which goes I can't get no satisfaction, I can't get no satisfaction, ‘Cause I try and I try and I try and I try I can't get no, I can't get no. that portrays perfectly and speaks about human nature. Although it just a song lyric, it raise a question what exactly is s atisfaction they also speaks of difficulties an individual might face from trying try to get satisfaction from consumption, usage, institution, government and relationship. (Richard, 2010) According to oxford ictionaries defined satisfaction as fulfillment of one’s wishes, expectations, or needs, or the pleasure derived from it. Satisfaction is derived from Latin Satis, where it means (enough) and Facere means (to do or make). It can be taken as a product or service where one makes a point to say enough I am fulfilled. Customer satisfaction can be precisely defined as psychological state which happen when emotion of surrounding disconfirmed expectation is combined with the consumer’s feelings about the experience before and present. (Richard, 1981) 16 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSThe user satisfaction which is student in this case is really important because it relate to other important variables. This often proved as a succe ss on how a determinant relate with the satisfactions. This will unconsciously lead to success, sustainability, intention to buy more, and customer loyalty. It is important factor to remember also that a consumer who satisfied will have a continuous expectation and to meet it up is a challenge for any business. (Liao c, 2009) and satisfaction is really vital for students as their heart can change so fast according to circumstances. 2. – Usefulness In this rapid changing world, it is hard to sustain the interest of students for one certain thing. For example: if smartphones are not as needed by student they might switch to notepad and so on. So it is really important for any smart phone producer to pack their stuff which can still keep the flame. Usefulness is rooted back from the word useful which means capable of doing or achieving something positive that brings advantage (Macmillan Dictionary, 2011). It goes same to the smart phones usefulness if the usefulness is significa nt there is chance it can create satisfaction if a particular task could be done. Hsi-Peng Lu, Philip Yu-Jen Su, 2009) A user will believe that a system has a positive use-performance relationship if the system has high perceived usefulness (Davis, 1989). 17 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Other than that, a smart phones study that is based on 7,275 smart phone customer experiences, found that smart phone users who access social media sites like Facebook and Twitter through their mobile device report a 783 satisfaction rating. This is about 22 points higher than those who do not access social networks on their smart phones.This shows the usefulness do impact the satisfaction (Daily tech. com, 2012). In other research by Hsi-Peng Lu, and Philip Yu-Jen Su, 2009 stated that value has significant value is on customer satisfaction. It also state that value is at heart of what consumers needs from business. (Babin et al. , 1994) In other research it been said as new world emerging there will be a difference in education design too. Learning design is perceived as a lifelong journey of learning and continues education. This is not simple, as learning environment also has to take into account.It is difficult matter where learner and technologies come together, in both party must come together and adapt their framework. Nevertheless organizations and students should know mobile learning is really essential and it is one form of satisfaction where everything can be done anywhere. (Ana Dias, 2012) Lastly, it’s great to see how many uses a smartphones can provide a student, Mobile map, satellite view, Wikipedia items, cultural events, photos sharing, parking places, movies, restaurants, social media, It can also be said world is in a palm.All this necessity that smartphone met create satisfaction not only with students but even working adults. (Martijn Pannevis, 2007) 18 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTP HONES AMONG STUDENTS 2. 3 – Understandability Understandability is an act where user knows how to use particular applications and knows the elements of smart phones. In a July 2011 Modapt Inc Morrissey & Company conducted an online survey focused on the mobile Web experience. People like using their smart phones to obtain information, but are often frustrated by trying to navigate clumsy user interfaces and download data.And the result shows in that understandability do plays vital role in satisfaction. (Seybold report, 2011) And another Malaysian report stated that understandability do make a differences in creating satisfaction. It stated that men are more indulge in gaming and accessories which can be really fast frustrated if they can’t understand the system works which cause less satisfaction. (Mohd Azam Osman, 2011) In another study behavior of certain user is taken into account. The main one is Anxiety it is refer as negative emotions in cognitive states. These emotions evoke actual or imaginary interactions with mobile using.Igbaria,Iivari (1995, p. 593) goes on to say, person who experience high level anxiety are more fond to behave rigidly then person who have low. In short, people are expected to be relax and avoid any kind feelings that invoke anxious (Compeau and Higgins, 1995), especially when they operating smartphones. On the other hand person who understand and comfortable are more likely to feel satisfy. As an example, when the customers are in payment processes, they worry about pressing the wrong buttons on the so much app and buttons, thus losing money. In other word negative emotions may come from imagination or physical experiences.Number of previous studies found that 19 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS anxiety had a significantly negative influence on information system adoption (Compeau et al. , 1999; McFarland and Hamilton, 2006). In another study handling and understanding smart phone refers to individual assessment of their ability to perform a specific task while using their smart phone. Several studies have found that emotions can constraint people from performing skillfully. In other words people who feel anxiety gives a negative effect on one are perceived understandability thus, creating dissatisfaction (Compeau et al. 1999; Fagan et al. , 2003). Several researchers examined that the greater the user understand and capability belief will lead to the greater the user’s intrinsic motivation (Compeau and Higgins, 1995; Deng et al. , 2004). In addition, a person can also have believes, that an action surely has a reaction, but if a person has entertain serious doubts about whether they can perform the necessary activities. Information about outcomes does not influence of their behavior, it is also necessary to understand the impact of one’s perceived level of skillfulness, under stability on the expectations of the smart phones (1977, p. 93 ) 20 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 2. 4 – Enjoyment In this current age Smartphones are playing a vital role in society. Application as touch and voice activated or, multiple apps have been developed for various purposes, catering work and enjoyment. Apps allow a person to shop, read, play games, listen music, send and share information, photos and stay virtually connected with all of our family and friends.The available apps that been cater for use is extends beyond of the limits of our imagination, which most also use smartphones as mindless distraction to idle time away. (Lynn, 2012) The effect of enjoyment/ fun could not be overruled in smart phone using especially for students. Different concepts have been used to explain the importance of student emotions in adoption of smart phones Fun (Pagani, 2004) Enjoyment (Curran and Meuter, 2007), and Perceived Enjoyment (Nysveen, 2005), According to Kim (2008) enjoyment is a very impor tant predictor of the adoption of smartphone.This opinion agreed by (Fang et al, 2005) who found the perceived fun influences student and customers’ attitude but only for gaming tasks. Meanwhile, the effect of fun was found not to be so important for general and important business task. (Bruner, 2005) continue to say that fun is positively influenced by ease of use and that has been even more important effect on the attitude toward the act that usefulness. This opinion have been supported by (Curran, 2007) who says enjoyment is more important than utility. 21 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSIn other research, when it comes to banking context (Hong et al, 2008) experimented smartphones usage and came to conclusion that enjoyment plays a big part in attitude towards the context using of smart phones information services and entertainment services. In addition, (Dabholkar, 2002) continue to say enjoyment can be said that fun can be foreru nner to attitude. In same meaning (Verkasalo, 2008) says that enjoyment has a clear positive effect on attitude towards usage of smartphones, as tested ranging from e-mailing to instant messaging.Besides that, (Nysveen et al, 2005) portrayed that enjoyment is a vital determinant which can create satisfaction of users especially students in using smart phones. The report goes on to say that enjoyment is really strong determinant of intentions to use for female than males (Pagani, 2004) In addition, (Pagani, 2004) create a model where enjoyment is a really an important factor towards satisfaction in using smart phones. Moreover, for students it is really vital to have enjoyment in life. 22 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 2. Ease of use In this current world, time become so limited where people using time as good as possible, due to that, students have very high urge for convenience where they are able to use their smartphones any time, any pla ce (Genova, 2010). Since there are great revival in mobile revolution, the smart phones is now portable, it is tied to individuals not one place (Holub et al, 2010). In (Lu, 2009) report says that consumers can perform smartphones transaction in very bizarre circumstances which have severe time constraints, such as, waiting for friend or waiting for traffic unlike eskstop and laptop place in home or one certain place. This indirectly makes users to become highly dependent on smartphones to get information’s, by browsing and clicking to access their smartphones wherever they are such as, relax at home, travel overseas and so on (Genova, 2010). According to (Stephen, 2009) normal mobile phone and laptops is included for consumer’s convenience and the functions increase the rate and satisfaction of the users especially students (Hahn, 2010). In other view, Social is very important factor in life, what is the use one has everything but don’t have a relationship.Acco rding to (Tikkanen, 2009) research Social needs interactions between individual, friends, family, group members as clubs, churches and so on. This needs certainly increases dependency on students and users on smartphones unconsciously gives satisfaction for users. It also allows user to be more versatile and increased usage for communication and maintaining relationships between and among individuals (Lippincott, 2010). 23 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSAccording to (Wei, 2006) research, it been said that user who are using smartphones are high involved in social needs and people who are needed social dependence easily discovered. Since, interaction or social networking has been included in smartphones it brings a lot of changes in social hike up (Morgan, 2010). The norm of keeping in touch with existing group of friends and contact especially students, create a chance for them to meet offline and encourages more engagement with peers and co me up with beneficial idea of organizing charity and so on.Social network such twitter and Facebook pave ways for students to engage in activity as such (Raskin, 2006). Smart phones encourage users especially students to satisfy their needs, and they are able to connect with peers through social networking sites any time anywhere, which create satisfaction for students (Bridges et al, 2010). It can be said that smartphones are really vital and important mediator between satisfaction and ease of use everywhere and anytime (Wei, 2006). 24 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS . 6 – Conceptual Frameworks Usefulness Understandability Students’ Satisfaction Enjoyment Ease of Use 2. 7 – Summary This chapter comprises of usefulness, understandability, enjoyment and ease of use of smart phones towards satisfaction and it believed and proved the independent variable and dependent variable goes in hand in hand. It also contains conceptu al framework to support. And literature reviews do support positively towards the research proposed. 25 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSCHAPTER 3: METHODOLOGY 3. 0 – Introduction Research methodology can be said as searching for knowledge and it is narrowed down to a certain topic, subject and title using a scientific and systematic manner. it is a way to solve problem systematically (Dr. Kothari, 2008). The main purpose why the research has been done is to determine whether the factors are affecting the satisfaction of smartphones among students. In order to test the hypothesis mentioned in chapter 2: literature review, a set of self-administered questions were developed.The main objective of this research is to study the students’ perception towards smartphones satisfaction, the targeted population would be mainly those students in SEGI University who using smartphones. This chapter discusses the samples, sampling frame, data collection methods and statistical techniques 26 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 3. 1 – Research Design Research design is basically about how this research have been done, its plan or structure which involves identifying the problem, then gather data’s and lastly analyze and gain results there are lot of type of design to the research.Researcher have chosen the cross sectional design which involves to collect a collection of data on more than one case at one particular time frame. This is to collect a group of quantitative or quantifiable data related with variables. Where, researcher uses to analyze, understand the relationships and pattern. 250 questionnaire forms were collected from respondents via convenience method and snowball method. This study is only utilized quantitative research design. Researcher will analyze the score and result to know whether the variables do match the satisfaction for smart phones users. . 2 â €“ Research Methodology Research methodology is basically about the method researcher used, either qualitative or quantitative. In this research quantitative been used, Quantitative method is a about group of data been collected using inferential approach which means the survey is based research where certain amount of sample of population is used to conduct the survey. This research uses questionnaires and the usually the information gained will be similar as it is been standardized.This is because every respondent who participate in this research are required to answer the same exact question. The survey data was collected using online survey tool which is ‘Google document, and also through paper handouts. 27 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 3. 3 – Questionnaire design The survey instrument used in this research is questionnaires where about two hundred (sets of questionnaire have been distributed to students in SEGI Univer sity and all the people in my Facebook friend list all over Klang Valley to get their responds accordingly.The questionnaires are to analyze and research few main factors which can effect satisfaction of smartphones among students: 1) Usefulness 2) Understandability 3) Enjoyment 4) Ease of use 5) Satisfaction In this questionnaire there are two section named as 1 and 2. The 1 section is mainly about demographic details which are designed to collect information on demographic details. (I. e. Gender, Age, highest qualification, smart phones brand). On the other hand, the second section is factor analysis. In this section there are 5 divisions which consist of usefulness, understandability, enjoyment, ease of use and satisfaction.The first division is usefulness. This division is created to measure the This usefulness of smartphones towards satisfaction as per respondents view. division has four statements that address this. Respondents were asked to rate the 28 A STUDY ON THE DETERMIN ANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS agreement on a five point scale ranging from strongly agree (1) to strongly disagree (5) The second division is Understandability. This division is created to measure the understandability towards satisfaction.This division has four statements that address this. Respondents were asked to rate the agreement on a five point scale ranging from strongly agree (1) to strongly disagree (5) The third division is enjoyment. This division is created to measure the enjoyment towards satisfaction. This division has four statements that address this. Respondents were asked to rate the agreement on a five point scale ranging from strongly agree (1) to strongly disagree (5) The fourth division is Ease of Use. This division is created to measure the ease of use towards satisfaction.This division has four statements that address this. Respondents were asked to rate the agreement on a five point scale ranging from strongly agree (1) to strongly disa gree (5) The fifth division is satisfaction. This division is created to measure the overall satisfaction on smart phones from the respondents. This division has three statements and one statement will be chosen. 29 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 3. 4 -Samples The method that been performed is quantitative research method. As in this case survey.Cross sectional survey is done to gather information about usefulness, ease of use, enjoyment and understandability towards satisfaction among smart phones user. Below are criteria of potential sample. 1) Inclusion criteria a) Students aged between 19 and 25 years old in SEGI College in Malaysia were included. b) Students who are able to read and write in English language. c) Students with smart phones 2) Exclusion criteria a) Only students are allowed to participate in this research. b) Students who are unable to read and write in English language. c) Students who don’t own Smart phones. 0 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 3. 5 – Sampling frame A total of two hundred fifty (250) questionnaires been distributed to the students within SEGI College as for data collection; in order to measure the respondents in different aspects to reach my research objective. The sampling method that is used is non-probability method. On-probability sampling can be narrowed down to two methods which are: convenience, snowball sampling (Babbie, 2010). As for this study, convenience sampling is used as it is easy to perform. 3. – Data collection methods Primary data type is used where questionnaires survey is done for data collection. Once all data is gathered, it been analyzed according to the objective of this research. Other than that, operationalization can be used as way to measure too as it defined where the variable is measured by explaining the process of defining each variable, as guidance in order to make consistent measurement s. (Le Roy, 2008). This research sampling was conducted in SEGI University for Data collection, due to time, distance and communication barriers, it was not practical to conduct the survey in large scale.A total of two-hundred and fifty (250) sets of questionnaires were distributed through online and also handouts, however only about two-hundred (200) responses were received. 31 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 3. 7 – Statistical techniques Questionnaires which have been collected after answered had been analyzed using SPSS analysis. This software is computer based software which is designed specifically for statistical analysis. In this software there are two models which are linear and no linear where linear model can make accurate analysis and reliable conclusion.Meanwhile, non- linear model is to improve the accuracy of prediction made. This SPSS software can run two tests first multiple regressions and simple regression compare me ans and reliability of the research. As for this study, IBM SPSS Statistic version 20. 0 is used to code and analyze the collected data. Respondents were questioned on the factors that determine their satisfaction on smart phones. A descriptive statistics that includes simple frequencies means and also percentages were computed using the demographic details from the respondents (i. e. gender, age and qualification), system.Moreover to test the hypothesis for each factor, statistical method such as Correlation was used. 32 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 3. 8 – Pilot Test Pilot test is considered as an experiment in small scale to check the questionnaire reliability and validity for bigger scale. This test usually will be performed to identify the problem with materials and methods, so it can be corrected before proceeding. Pilot test is an important test to feasibility and usefulness of the research method used to collect information. As for this Research, (20) sets of questionnaire been distributed to check the reliability and validity of prepared question. The data have been collected and analyses using reliability test to indicate the reliability and validity of the question and below are the result for section 2: part 1 – part 5 Pilot test / Reliability Table 3. 8. 1 – Case Processing Summary N Valid Cases Excluded a Total 20 0 20 % 100. 0 . 0 100. 0 a. List wise deletion based on all variables in the procedure. Table 3. 8. 2 – Reliability Statistics Cronbach's Alpha . 976 N of Items 17 33 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSThe table above 3. 8. 1 till 3. 8. 2 shows that there are really good internal consistency. The rate of 0. 976 in table 3. 8. 2 proved that this questionnaire is reliable enough to use these items to conduct the survey. 3. 9 – Limitation There are a lot of limitations, in this research one of it is the title is too narrow, i t is only for students. Since the respondents are full of students it makes enjoyment and entertainment looked as much more important than any other variables. It’s believed those different age groups have a different kind of importance and likeness.Time constraint, as this is the final semester and there a four other exam and assignment besides this research makes it harder. Besides that, there are limitations in respondents answer as well; this is because respondents might not answer the question honestly as they might have this attitude of reluctance to reveal certain information that might be personal. Respondents are more likely to manipulate their answers to look smart, just be nice by providing a positive answer or afraid being judge by researcher for their answer. This is certainly will be not reliable for the research.Besides that, people who don’t use smartphones also became a limitation as it’s hard to classify them. Other than that, respondents might not have the time for answering the questionnaire as they are rushing for their own agenda. 3. 9 A Summary In nutshell, this chapter comprises of Introduction, samples, sampling frame, data collection and statistical analysis. This has to be done to perform the research. 34 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS CHAPTER 4: DATA ANALYSIS 4. 1 – Introduction This chapter is about analyzing, rate of response, reliability, demographic details and Factor analysis. . 2 – Rate of Response Off the 250 questionnaires that were distributed, 50 of the surveys were deemed invalid due to incomplete questionnaire. By the end of the study, 200 questionnaires were completed and used for analysis purposes, for a response rate of 80% Table 4. 2. 1 Reliability for 200 sets Case Processing Summary N Valid Cases Excluded a Total 200 0 200 % 100. 0 . 0 100. 0 a. List wise deletion based on all variables in the procedure. Tabel 4. 2. 2 Reliability Statisti cs Cronbach's Alpha . 976 N of Items 17 35 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS . 3 – Demographic details Table 4. 3. 1 Gender: Frequency Percent Valid Percent Cumulative Percent Male 80 40. 0 60. 0 100. 0 40. 0 60. 0 100. 0 40. 0 100. 0 Valid Female 120 Total 200 Diagram 4. 3. 1 Gender 36 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS The percentage rate of male students’ respondents and female students’ respondents are 40% (80) participants and 60% (120) respectively. This shows that there are more female respondents for this study compare to male respondents, which can also indicate that there are more female smart phone user than male users.Table 4. 3. 2. Education: Frequency Percent Valid Percent Cumulative Percent SPM STPM 30 10 15. 0 5. 0 5. 0 25. 0 50. 0 100. 0 15. 0 5. 0 5. 0 25. 0 50. 0 100. 0 15. 0 20. 0 25. 0 50. 0 100. 0 A- Level 10 Valid Diploma 50 Degree Total 100 200 37 A STUDY ON TH E DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Diagram 4. 3. 2 Education In education you can see As for the highest qualification, the students with a Bachelor Degree shows the highest rate of 50 % which can mean that they will affect the largest part of the research compare to the other students.Those with a secondary level education show a rate of only 20%, whereas those with certificate / A-Levels / Foundation or equivalent and Diploma / Equivalent show a rate of 5% and 25% respectively. This also can mean that students with higher qualification are more aware and satisfy with the smartphones they have. 38 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Table 4. 3. 3 Field of study Frequency Percent Valid Percent Cumulative Percent Business 60 30. 0 70. 0 100. 0 30. 0 70. 0 100. 0 30. 0 100. 0 Valid Non-Business 140 Total 200 39 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSDiagram 4. 3. 4 Meanwhile, Field of stu dy separated between business and Non business it shows 70% of participants are 70% and 30% were Business students. Table 4. 3. 4 Brand Frequency Percent Valid Percent Cumulative Percent 15. 0 20. 0 30. 0 65. 0 80. 0 100. 0 Iphone Blackberry HTC Valid Samsung Nokia Sony Erricson Total 30 10 20 70 30 40 200 15. 0 5. 0 10. 0 35. 0 15. 0 20. 0 100. 0 15. 0 5. 0 10. 0 35. 0 15. 0 20. 0 100. 0 40 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Diagram 4. 3. 5 Brand As for brand, a total of seven types of phone brands were given.The first highest is Samsung with 35% second will be Sony Erricson with 20%. The third will be I phone and Nokia which share 15% respectively fourth HTC with 10% and lastly blackberry with 5%. 41 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 4. 3. 5 Age analysis Descriptive Statistics N Age Range Minimum Maximum Mean 18. 00 30. 00 Std. Deviation 200 12. 00 22. 1000 2. 70678 Valid N (listwise) 200 As for age, th e minimum is 18 and maximum will be 30 and all of them are students. 4. 4 – Factor analysis Abbreviation used: Usefulness = U, Understandability = UD, Enjoyment = E, Ease of use = EU, Satisfaction = S 4. . 1 Findings and analysis of the relationship between perceived usefulness and satisfaction of smart phones among students. In this section of study, the relationship between the perceived usefulness and satisfaction of smart phones among students is determined to confirm the following hypotheses: H1: There is no significant relationship between perceived usefulness and satisfaction H2: There is a significant relationship between perceived usefulness and satisfaction In order to analyze the relationship between usefulness and satisfaction of smartphones among students, the correlations test was carried out. 2 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Correlations Average_U Pearson 1 Correlation Average_U Sig. (2-tailed) N Pearson . 462** Correl ation Average_Satisfaction Sig. (2-tailed) . 000 N 200 200 1 200 . 000 200 . 462** Average_Satisfaction **. Correlation is significant at the 0. 01 level (2-tailed). Table 4. 4. 1: Correlation test on the relationship between the perceived usefulness and satisfaction of smart phones among students. The correlation test was used to determine the significance of hypotheses.The results are presented as above. The p-values of 0. 000 and 0. 000 shows that usefulness and satisfaction on smart phones among students are related, the test shows a relationship between usefulness and satisfaction on smart phones among students. Therefore hypothesis H1 is rejected since hypothesis H2 is proved to be accepted as there is a significant relationship between usefulness and satisfaction on Smartphones among students. 43 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 4. 4. Findings and analysis of the relationship between understandability and satisfaction of smart phones a mong students In this section of study, the relationship between the understandability and satisfaction of smart phones among students is determined to confirm the following hypotheses: H1: There is no significant relationship between understandability and satisfaction H2: There is a significant relationship between understandability and satisfaction In order to analyze the relationship between understandability and satisfaction of smartphones among students, the correlations test was carried out Correlations Average_Satisfaction Pearson 1 Correlation Average_Satisfaction Sig. (2-tailed) N Pearson . 718** Correlation Average_UD Sig. (2-tailed) N . 000 200 200 1 200 . 000 200 Average_UD . 718** **. Correlation is significant at the 0. 01 level (2-tailed). Table 4. 4. : Correlation test on the relationship between the understandability and satisfaction of smart phones among students. 44 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS The correlation test was used to determine the significance of hypotheses. The results are presented as above. The p-values of 0. 000 and 0. 000 shows that understandability and satisfaction on smart phones among students are related, the test shows a relationship between understandability and satisfaction on smart phones among students. Therefore hypothesis H1 is rejected since hypothesis H2 is proved to be accepted as there is a significant relationship between understandability and satisfaction on Smartphones among students. 4. 4. Findings and analysis of the relationship between enjoyment and satisfaction of smart phones among students In this section of study, the relationship between the enjoyment and satisfaction of smart phones among students is determined to confirm the following hypotheses: H1: There is no significant relationship between enjoyment and satisfaction H2: There is a significant relationship between enjoyment and satisfaction In order to analyze the relationship between enjoyment and satisfaction of smartphones among students, the correlations test was carried out 45 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Correlations Average_Satisfaction Pearson 1 Correlation Average_Satisfaction Sig. (2-tailed) N Pearson . 756** Correlation Average_E Sig. (2-tailed) N . 000 200 200 1 200 . 000 200 . 756** Average_E **. Correlation is significant at the 0. 01 level (2-tailed). Table 4. 4. 3: Correlation test on the relationship between the enjoyment and satisfaction of smart phones among students.The correlation test was used to determine the significance of hypotheses. The results are presented as above. The p-values of 0. 000 and 0. 000 shows that enjoyment and satisfaction on smart phones among students are related, the test shows a relationship between enjoyment and satisfaction on smart phones among students. Therefore hypothesis H1 is rejected since hypothesis H2 is proved to be accepted as there is a significant relationship between enj oyment and satisfaction on Smartphones among students. 46 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 4. 4. 4 Findings and analysis of the relationship between ease of use and satisfaction of smart phones among studentsIn this section of study, the relationship between the ease of use and satisfaction of smart phones among students is determined to confirm the following hypotheses: H1: There is no significant relationship between ease of use and satisfaction H2: There is a significant relationship between ease of use and satisfaction In order to analyze the relationship between ease of use and satisfaction of smartphones among students, the correlations test was carried out 47 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Correlations Average Satisfaction Pearson 1 Correlation Average_Satisfaction Sig. (2-tailed) N Pearson . 865** Correlation Average_EU Sig. (2-tailed) N . 000 200 200 1 200 . 000 200 . 865** Average_EU **. Co rrelation is significant at the 0. 1 level (2-tailed). Table 4. 4. 4: Correlation test on the relationship between the understandability and satisfaction of smart phones among students. The correlation test was used to determine the significance of hypotheses. The results are presented as above. The p-values of 0. 000 and 0. 000 shows that ease of use and satisfaction on smart phones among students are related, the test shows a relationship between ease of use and satisfaction on smart phones among students. Therefore hypothesis H1 is rejected since hypothesis H2 is proved to be accepted as there is a significant relationship between ease of use and satisfaction on Smartphones among students. 48A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 4. 5 Regression: To find out the strongest and most influenced determinant to attain satisfaction, a regression test is used. This linear regression in the table below shows that, ease of use have a high R value compare to other variable which is 0. 865. It also means that ease of use plays a vital role in satisfaction among students. 49 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Correlations Average Averag _Satisfac e_U tion Average_Satisfaction Pearso Average_U n Average_UD Correlat Average_E ion Average_EU Average_Satisfaction Average_U Sig. 1Average_UD tailed) Average_E Average_EU Average_Satisfaction Average_U N Average_UD Average_E Average_EU . 000 . 000 200 200 200 200 200 . 000 . 000 200 200 200 200 200 . 000 . 000 200 200 200 200 200 . .000 200 200 200 200 200 . 000 . 200 200 200 200 200 . 000 . 000 . .000 . 000 . 865 . .000 . 769 . 000 . .910 . 000 . 000 . 908 . 000 . 000 1. 000 . 000 . 000 . 756 . 840 . 938 1. 000 . 908 . 718 . 853 1. 000 . 938 . 910 . 462 1. 000 . 853 . 840 . 769 1. 000 . 462 . 718 . 756 . 865 Average _UD Averag e_E Average _EU Table 4. 5 50 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 4. 6 Summary These chapt ers consisted of rate of response, reliability test, test on demographic and factor analysis. 51A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS CHAPTER 5 – CONCLUSION 5. 1 – Introduction This chapter includes Conclusion, recommendation and Reflection. 5. 2 – Conclusion The purpose of this study is to investigate the determinants of satisfaction on smart phones among students. There are four factors used in this study to find out whether it can obtain satisfaction towards the students. This research were extracted from various existing articles which are perceived usefulness of smartphones, perceived enjoyment that smartphones provide, perceived understandability, perceived ease of use towards satisfaction of smartphones among students.Based on the survey done on the four determinants towards satisfaction, the result shows a significant relationship between all of them, which conclude that, this, four determinant is important for satisfa ction on smartphones among students. 5. 3 – Recommendation In this research, targeted samples were taken randomly from people who research see, and know. Therefore in future researcher may expand their research throughout Malaysia bigger sample size from all kind of class as from students to working adults should be taken for much bigger picture Secondly, this research is focused on determinant of satisfaction among students so in future researcher can study in detailed the other factors which can help to raise satisfaction.Lastly, a detailed research on the comparison between the users and non-users of smart phones can be done to determine the image and expectancy of users. 52 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 5. 4 – Reflection Reflection basically means the act of reflecting or the state of being reflected, it can be also telling out what a researcher have gone through for months he takes up this research. Researchers have take n up the title Determinant of satisfaction of smart phones among students. This is because researcher had a deep interest in smart phones and always had a curiosity how to get to know and expand the knowledge in this section.This research personally have enlighten researcher in and out of smartphones through the reading of articles, it also have enlighten researcher with social perception and motive of users. The process of undertaking the project dint deviates in any way compare to proposal. Researchers have planned earlier for proposal itself and it just needed to expand it. Supervisor was really helpful in a way to gives more ideas to expand the literature reviews and matter which comes with it. The only thing that deviates from proposal is more word counts and vast information on smartphones. Researchers have included more information’s on satisfaction and its relevance to users, business and corporate who might use it. Research project have a certain process and flow pro cess as follows.Firstly, Identification of research problem is to determine the determinants to attain satisfaction in this process researcher learned that it is important to identify the problem in a situation. Secondly, problem and statement objective, in this process researcher learn to state the problem and objective of certain problem not only think about it. Thirdly, research question, in this process learn to ask a proper and relevant question for the problem to get a conclusion. Fourthly, literature review in this process researcher learn to use previous or past examples that related to the problem as reference and move in to the goal. Fifthly, quantitative research 53 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS ethods, in this process researcher have learned to find a proper channel to calculate and analyze the problems. Sixthly, survey instruments, in this process researcher have learn to communicate to users or people who related to study wit hout being ask a lot of wrong questions. A proper questionnaire is a good answer. Seventhly, pilot test, in this process researcher have learn that even been assumed a proper question have been readied mistakes are there, correction is needed for perfection. Next, data collection, in this process researcher have learn that there a lot of way to communicate with person and media and surveys are one and relevant. Lastly, data analysis, in this researcher learned that there are always results for good or bad.And in this research it is good. There are a lot of limitations in this research, one of the main one is limitation on topic to student, the reason why researcher find this can be limitation is because, students are mostly prone to enjoyment and playing games, this might be a big change in the research perception. If in future researcher want to differently, researcher may expand the sample size to more than 500 samples and researcher would increase the class size from students to many other classes. This study can be helpful for all phones industry and it’s easier to get a large picture of users’ needs in smartphones and sustainability of smartphone industry. 5. – Summary These chapters have included Conclusion, Recommendation and Reflection. 54 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS APPENDIX A: GANTT CHART OF RESEARCH ACTIVITIES 2012 Activities /Month Research details Coordination with Relevant agencies and Parties Literature Review Questionnaire Design Pilot Testing Revision of questionnaires Selection of respondents Administration of Survey Data Analysis Report Writing Dissemination of draft for discussion Dissemination Report of final Topic/relevant April May June July Aug Sept Oct Nov Dec 55 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSAPPENDIX B: QUESTIONNAIRES Hi, my name is Emmanuel A/L Panpalan (SCM-013826), currently studying Bachelor of Accounting and Finance of Te esside University in SEGi University, Kota Damansara. I am conducting a research project to fulfill requirements for my Final year Thesis. The research is STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS. Your individual response will be kept private and confidential. My report will reveal group findings for academic presentations and publications only. Your participation in this study will contribute further to the field of communication in Malaysia. Thank you for participating in this research project.Background Instruction: Answer all questions Section 1 1. Gender: Male / Female 2. Age ______ 3. What is the highest education level you have completed? (Tick one only) o SPM o STPM o A-Level o Diploma 56 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS o Degree o Post-graduate 4. What is your major field of study? o Business o Non Business 5. What brand of smart phone do you use (Tick one only) o iPhone o Blackberry o HTC o Samsung o N okia o LG o Sony Ericsson 57 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Answer all questions Section 2 Factor Analysis Circle the number in the box provided for most appropriate response.Only ONE number needs to be circled for each question. Please answer ALL the questions in SECTION 2 according to the scale as below: Strongly Disagree†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Disagree†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Neutral†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 Agree†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 Strongly Agree†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 1. USEFULLNESS Find the Smartphone application useful 5 in my daily life Using the Smartphone application helps 5 me accomplish things more quickly Using the my Smartphone chances of application 5 achieving 4 3 2 1 4 3 2 1 4 3 2 1 improves things I find important I think App store provide the useful 5 4 3 2 1 58 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Smartphone applications 2.UNDERSTABILITY App store clearly provides the classified 5 smart phone application menu App store provides detailed information 5 about the smart phone application App store provides detailed manual 5 about the smart phone application App store provides detailed information 5 about the smart phone application 4 3 2 1 4 3 2 1 4 3 2 1 4 3 2 1 function 3. ENJOYMENT I think it is fun to use Smartphone 5 application 4 3 2 1 I think the process of using Smartphone 5 application would be pleasant I think using Smartphone application 5 would bring me pleasure I enjoy using Smartphone application 5 4 3 2 1 4 3 2 1 4 3 2 1 59 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 4.EASE OF USE My interaction with the Smartphone 5 application is clear and understandable Interaction with the Smartphone 5 4 3 2 1 4 3 2 1 application does not require a lot of my mental effort I find it easy to get the Smart phone 5 application to do what I want it to do I find the Smartphone application to be 5 easy to use 4 3 2 1 4 3 2 1 5. SATISFACTION My overall experience of Smartphone 5 application use was very satisfied. 4 3 2 1 ###END### Thank you very much for your participation If you have any additional thoughts, suggestions, questions, or comments, feel free to contact me via email at [email  protected] com 60 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSREFERENCES 1) Hun Choi, Yoo-Jung Choi and Ki-Mun Kim 2012 The Understanding of Building Trust Model on Smartphone Application: Focusing on Users’ Motivation, Viewed 3 October 2012 2) Mark Brownlow, (2012) Smartphone statistics and market share, http://www. email-marketing-reports. com/wireless-mobile/smartphone-statistics. htm Viewed 3 October 2012 3) Anusha Sethuraman, (2011) US Smart phones statistics, http://www. smartonline. com/mobile-2/us-smartphone-statistics-q1-2011-overview/ Viewed on 4 October 2 012 4) Gordon Adams, (2004) Smart phones evaluation, http://inews. berkeley. edu/bcc/Fall2004/smartphones. html, Viewed on October 4, 2012 5) Report withiPhone,http://www. dailytech. om/Apple+Tops+JD+Power+Customer+Satisfactio n+Report+with+iPhone/article22684. htm, Viewed October 1, 2012 5:23 6) Ding Hooi Ting, Suet Fong Lim, Tanusina Siuly Patanmacia, Ca Gie Low, Gay Tiffany Kaiser, (2011) Apple Tops J. 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